Jessica Westgard Larson, MBA, RICP, AIF is a Financial Representative, Registered Representative and Financial Advisor at Principal Financial Group® in Fargo. While a student at Concordia College in Moorhead, she started working part-time as a file clerk for her father, Les Westgard, who was also an agent for Principal® at the time. Following graduation, Jessica found herself continuing in a full-time administrative role for Les and pursuing her insurance and securities licenses so she could dig deeper into a customer service role. In 2007 she took the leap into an agent/advisor role, as her father was nearing retirement. They worked through a multi-year transition plan for her to take over his client block. In the years since, she has enjoyed making the practice her own and taking it to the next generation.